NutriLeads’ new consumer insights report shows that views on immune health have changed fundamentally in the wake of COVID-19.
Immune health has never been more important to consumers, with two-thirds of consumers claiming that immune health is their top priority for the next 12 months—putting it ahead of all other health priorities such as digestive health and heart health.
NutriLeads’ new report dives into the changes taking place in the ways consumers think about their immune health. Drawn from data collected with 45,000 consumers in 15 countries across 2019, 2020 and 2022, the report highlights the trends and opportunities for producers of functional foods, beverages, and supplements to meet consumers’ immune-support needs today.
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